GOOGL: 46645

It looks like “46645″ will be my new favorite number. The people at “Google”: never cease to amaze me with their innovation.

Announced today on the “Google Blog”:, Google now offers “search functionality via your mobile phone”: simply by sending a text message to “46645″ on any phone. By default, thier service searches “Google Local” to get addresses, phone numbers, and other information regarding local people and business. However, you can also query Froogle, Google’s “Price Finder” service to find current prices for items you’re looking at in the store. You can also get word meanings, calculator functionality, and regular search (though this last item doesn’t seem as useful).

Thanks again, Google.

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