revjim.net

business

the good side of a bad thing

Now that “I’ve quit”:http://revjim.net/2006/08/25/out-of-business/ being a professional photographer, despite the fact that many of my personal dreams have “been crushed”:http://revjim.net/2006/08/28/whats-really-lost/ because of it, the new freedom that comes with this breath of fresh air has led me to lining up a lot more ideas that I really, really like.

Last Sunday I had a great Maternity session with some beautiful results. I’m still reminding myself that I don’t have to think about clients and sales any more and that I can spend a lot more time being personal and pushing my boundaries. I got some really artsy results. It was also the first time I edited the session with the subject in front of me. I was a bit skeptical about showing all of the good *and* bad images to my subject and worried about how it would be received, but it went really well. Well enough that, with a few more that I’m comfortable with, I may make it a policy for the future.

Next Friday night I’ll be doing a location shoot that I’m really excited about. Picture this “beautiful girl”:http://flickr.com/photos/revjim/47874006/ sitting on a 1938 Davenport sofa in the middle of a field of horses. Oh yeah.

I’ve got a very artsy couples session lined up for September that I’m also quite excited about. We’re still working out the details but I can guarantee it’ll be waaaay sexy.

I’ve got four more sessions waiting in the wings. One with “a very hot girl”:http://flickr.com/photos/revjim/118093887/ that I’ve known for a long time. For starters, she’ll be in panties and a tank top standing on a dusty dirt road. You like it already, don’t you? The other three I’ve never worked with before. Two are friends that I’m still trying to nail down a time with. The other is a new girl recommended by Liz that sounds utterly interesting.

I’ve also found an awesome bridge in Corinth waiting to be photographed either alone, or with a willing subject. And Erica directed me toward a bunch of decaying buildings in Sherman that I’ll visit one night to photograph with colored gels, again, with or without a human element.

On top of all that, I have lots of photo sessions and excursions waiting to be edited: some moody images with a good looking girl, cardboard boxes, and dead flowers; some images of Liz in panties and boots as well as in jeans and not much more; images from the East Texas Bayou (from a few months ago); some new light-hearted work with Gloria; a few from Lake Texoma; photos from West Texas; photos from Enchanted Rock; and some very strange experimental photographs featuring a blond and a bunch of raw eggs (though I’m not sure those will ever see the light of day). And, I’ve got a few images worth keeping from some initial sessions (which don’t always produce the best results) with a few new subjects that I really need to get into my studio for a second visit including a girl wearing nothing but a guitar, and my best take yet on a very gothic styled image that I’ve been wanting to do for some time now.

And… on the tippy-top of all that madness… I want more. Let me know if you want to make some art together.

what’s really lost?

While Photography was the nature of the business I was trying to get into, releasing the shutter while pointing the camera at a particular subject amounted to less than 10% of what was really required to get the job done. The remaining ingredients can be found in almost any business venture, with different ratios of each depending on the nature of the business.

So, why did I choose photography as a business to be in and, if I intend to continue to pursue photography as an art form, what have I really given up by not ? For me, this business was the promise of a new future for me and my family.

At my day-job alone, I make enough money to support Jess and I, our house, two cars, a vacation or two each year, and the moderate lifestyle we’ve chosen to live. While very few jobs are entirely secure, I have very little worry about losing my job any time in the near future, and even less worry about not having the ability to find a new job or remain employable if that should happen. With Jess working as well, we’re able to have more vacations, nicer things, and a bigger cushion for the future. So, photography as a business has never been about making ends meet, paying the bills, or supporting our current lives. It was about the future: something very different from what we have lined up now.

It allowed us a future of flexible living locations. Jess and I could live anywhere on this planet and still manage to make a few dollars each month from the Internet. While a brick-and-mortar store would certainly help to bring in even more money once established, it would not be a requirement. We could live closer to her family, closer to my family, or as far away from all of them as we wanted. Because travel is a natural part of certain types of photography, we could see friends and family more regularly, regardless of where we lived, on the company dime. Once we have children, this would be even more important, allowing them to see all of their extended family much more often than I did growing up 3,000 miles away.

It allowed a future away from the Dallas metroplex, which I’ve begun to consider one of the worst places to raise a children the way I want to raise my children. Aside from my family, friends, and occupation, this city offers me very little and, in many ways, actually makes things harder and more difficult.

It allowed Jess and I a future of working together. In other ventures there would be too many aspects of that business that one of us didn’t understand. Helping one another, and working to find new methods of advertising, new products, and new potential customers would have been more difficult. Photography is something that we both understand, and it’s customers are groups of people well within both of our grasps.

It allowed a future in which I would be able to spend time at home with our children. As an occupation in which a lot of time can be spent at home working, in a home studio, or at home in preparation of an event, it allows this freedom. It’s heartbreaking for me to consider having a beautiful child (or 3) at home with my wife and, because of my day-job and the hours I work, seeing them only 2 hours of each day just before their bedtime. I know, this is the reality a lot of families face, but if I have an alternative, I’d like to consider it.

It allowed a future in which the harder I worked, the more I would be compensated. I’ve been working for the same company for 10 years now. I’ve gone through bouts of 70 hour work weeks. I’ve worked 60 hours in three days before. I’ve spent much of my own at-home time doing research that would be needed for the next day’s work. In the earlier days, we were sometimes given small monetary awards for our hard work. While they were certainly appreciated, it in no way compensated for the time and effort we put in. These days, even those awards are no longer seen. I’ve gone through other bouts where, tired of my job, I worked as little as possible to just barely get my job done. No matter how hard or how little I worked, my compensation was the same. In fact, if you considered the number of hours I spent working, I was actually paid more to do less.

It allowed me to have an occupation that I could share with and explain to my children. It is cool and glamorous. Being a project manager for a large corporation isn’t exactly an easy thing to explain to a child. I have a hard time getting my wife to understand what I do. I sometimes have a hard time understanding why there are so many people that do what I do in the corporate world. While it may be a silly thing to desire, being able to know that my children are proud of what I do and think that my job is “cool” makes me very happy. There are very few 5 year olds who say “I want to grow up to be in middle management”. Being a “Photographer” is exciting, even to a 5 year old. That may not sound important, but, I want my children to like me, respect me, look up to me, and want to be like me when they get older.

It allowed me a life long career. From these early years, through child bearing and rearing into the post-children age, and on through retirement, a Photography business can take many different courses and play as big or as small a role in the consumption of my time as I’d like. I can do portraits in a studio all day long while raising children. I can teach my children how to work a camera and get them involved when we take family trips and out door vacations. As our children grow older, if they are interested they could learn the ropes of the business, working together or branching off on their own. Even into retirement, as Jess and I travel the world and share in our families new families, photography remains accessible and profitable in any capacity that I desire.

It allows me a chance to be even more involved with my town and my community. Jess’ dad, for instance, because of what he does for a living, has always been so close to his community. He knows everyone and everyone knows and respects him. I think this has really helped him to raise a better family with strong values and a deep respect from those around him. It also gives me a chance to be even more involved in things that might not normally interest me so much, like our son’s high school football games or science fairs, and our daughters mock trial team or cheer-leading practice. With a camera and an innocent motive, you get to be closer to the action than most people, deeply involved in any aspect you desire, and you can make a few dollars while you do it.

It is these things and many more that I am giving up.

Yes, there will be other opportunities to pursue this and other interests as potential businesses in the future. But I’m 28 years old. It’s time to set down roots and start a family. Some would say that time was several years ago and now I’m running very late. If I were to have kids today I’d be 8 years older than my father was when he did. And once the dependents start piling up and the bills and obligations set in even deeper, leaving this place, spending more hours away from my family to get a business started, or taking the risk of throwing away the security of what I have now becomes more and more difficult to do.

Photography as an art form provides none of these things. It’s the business aspect of it all that gave me so many promises and filled me with so many hopes and dreams. And it is that which I have lost.

out of business

Push came to shove last night. I tossed and turned all night weighing my options. I almost didn’t go to work today. Then I sucked it up, took a deep breath and made a decision. I’m not happy about it. It leaves me with lots of feelings of uncertainty, failure, disappointment, and disillusionment. But, the alternative was worse, believe it or not.

So, from this point forward, I am no longer in the Photography business. It is still a hobby, a passion, and an art form. However, I no longer aspire to use it to put food on our table, clothes on our backs, and smiles on the faces of our future children.

No, I’m not selling my equipment and of course I’m still going to be taking photographs just as often as I used to. I’ll still be selling prints of my work, starting new projects, seeking exhibits, holding photo sessions, posting photographs online, begging for donations, and looking for people willing to let me point my camera at them and turn it into art.

So what’s the difference, then? If you have to ask you probably won’t understand, but I’ll try anyway.

I won’t finish designing the pamphlet I was working on to advertise a new niche service I was going to provide for newborn babies and their mothers. While the work was very interesting to me, there’s no reason for me to run around in my free time taking the same 15 photographs of perfect strangers if I’m not trying to make money doing it.

I won’t spend my nights worrying about the next big thing and how to get in front of it so I can get my business out of the red. As a hobby, it is, by nature, something that costs money not something that makes money. It’s similar to motorcycle riding, golfing, fishing, boating, and playing music.

I won’t be spending any more of my free time trying to find new customers and new business ideas. I’m still looking for people to work with, of course. When I see someone I’m interested in doing something with, I’ll be sure to let them know. I’m always happy to be approached with new projects as well. However, it’s no longer a requirement for me to look for work. If I don’t have a session scheduled or a place that I want to photograph, then I get some free time for a change.

I won’t stress out over the amount of work I have to do. I won’t get upset when I don’t have enough free time to do the other things in life that I enjoy. I won’t trip over my own words when I feel like a customer is slipping through my hands.

I probably won’t be replacing the studio strobe that exploded last month or the Expan Paper Drive that cracked in my last session anytime soon. As a hobbyist, my subjects can wait as I deal with less than perfect equipment. If they’d rather not, then they can find a professional photographer to take their photographs.

Most importantly, I’ll be keeping my sights right here at ground level where it’s safe and sound and uneventful.

My heart is broken.

For Love or Money

David Hobby, photographer for the Baltimore Sun, writer of “strobist.com”:http://strobist.com/ and “small flash lighting GOD”:http://strobist.blogspot.com/2006/06/developing-idea-part-2-compact.html, has written an article about “Photography’s Vanishing Middle Class”:http://strobist.blogspot.com/2006/08/photographys-vanishing-middle-class.html that is well worth the read.

He notes that the Professional Photography market is in utter upheaval and makes this plea of his readers:

If you’re an amateur – learn all you can. Shoot for the love of shooting (“love” is the root of the word “amateur”) and have a lifetime full of enjoyment and great photos.

If you are a semi-pro, decide what side of the fence you want to be on. If that side is “professional”, then learn your craft. And charge a commensurate amount for your services. Otherwise, you are really kidding yourself about who you are and what you do.

While, I’m certainly not nearly as experienced or as well paid as he is, I couldn’t agree more. Photographers and artists who continue getting bumping the drug of being paid for their work (which I’ll admit is one hell of a ride) cheapen the market as a whole and bring down the collective value of the professional photographer.

The big dilemma for me, however, has to do with social tendencies, majority rule, and finding a place in a dirt cheap market. The royalty-free stock photography sites that David mentioned in his articles are certainly lowering both the quality and cost of stock photography by offering photographers a puny $0.20 per image sold. However, my question is, at this point, is there any way to stop it? With the more successful photographers making nearly $10,000 a month from various royalty-free stock photography sites, and the beginners jumping with excitement when they get paid $0.20 because a photograph of theirs was chosen, is there any likelihood that my not jumping on this bandwagon is going to cause it to stop? While I’m not even hoping for $10,000 a month in revenue from stock photography ventures, if it’s not my images that are being bought, it’ll be someone elses.

The same idea goes with my fine art prints and portrait services. While I’d like to place a high value on my work, my time, my craft, my equipment, and my experience, it’s a hell of a lot easier for me to sell 10 prints at $10 each than it is to sell one print at $100. And it’s a lot easier for me to stack up four $25 portrait sessions and try to make a few more bucks selling prints than it is for me to charge $100 and try to find just one.

That isn’t to say it doesn’t happen or that there aren’t people who find my work and my services worth my asking price. I’ve collected my $100 sitting fee and then sold $150 worth of prints in the past. I’ve sold an 8×10 for $100. It certainly happens. But, if I add up all the money I’ve made selling cheap, and all the money I’ve made selling right, cheap wins by a long shot.

It isn’t because I’m not good enough or because I don’t have the right equipment. It’s because I have a full-time day job that keeps me from being able to actively seek higher paying work and I lack the connections and network to help find it for me. At this point, I’m happy to have one more person in the world saying “I had my photograph taken by Daniel James and they look great”.

So I struggle with myself daily: do I do it for Love, or do I do it for the Money?

unprepared

I’m not at all prepared for the “upcoming exhibit”:http://revjim.net/2006/08/08/upcoming-exhibit-sat-sept-16th-7pm/. I need 3 photographs printed, matted, and framed, at the very least. I still haven’t finished “picking them out”:http://revjim.net/2006/08/09/image-selection-for-exhibit-and-kera-art-mug/ let alone going through the motions of getting them here.

I really wanted to have some promotional cards made (with a nice little coupon code on the back) to hand out at the exhibit, and get my website and photoblog up and fully functioning before then so that the increased exposure I get from an event like this doesn’t just fall through the cracks. I had even thought there’d be a remote chance that “Skins”:http://revjim.net/2006/03/24/skins-three-apples-on-curved-back/ might be ready to view by then.

As “I mentioned”:http://razormaid.livejournal.com/143827.html?thread=968147#t968147 to Erica earlier today, there are so many things I want to get done, but I’m just so bogged down with things that I feel I have to do that I can’t even consider anything else. Sometimes it gets to the point where I feel like it might just be easier to throw away everything I have — friends, connections, photographs, writing, journals, *everything* — and start all over again with a new name and absolutely no obligations to anyone anywhere.

If I can manage to stop “wasting my time on the impossible”:http://revjim.net/2006/08/23/menial-tasks/, that’ll make a big difference in the amount of time I have to do what I have to do so I can get to what I want to do.

If you’re of the praying, finger-crossing, chanting, meditating, energy-sending, or star wishing types, I could really use some focus, confidence, clear-thought and determination over the next few weeks. And encouragement — written, verbal, physical or otherwise — is always helpful.

volunteers wanted: take 2

A good friend who only checks her email periodically let me know a few days after I mentioned my “search for volunteers”:http://revjim.net/2006/08/17/lighting-on-location/ that my request may have seemed a bit clinical.

She’s right. It did.

I tried to answer every question I could, weed out all of the “just a little bit interested” people up front, and give a clear indication of the intent while still not laying out every detail and setting the session in stone before it even starts. In doing so, I gave a very cold feeling. So, let’s try this again.

I’m trying to perfect a new technique for on-location lighting as well as branch off into a new genre of photography. Since practice makes perfect, I’m looking for subjects. There will be no cost to you and you’ll receive several web sized images from the shoot as well as the opportunity to buy prints of the images at a highly discounted rate.

Mostly, I’m interested in you, my friends and acquaintances. I’m also interested in your significant other, your mom, your dog, your best friend, your 2 year old child and anyone else close to you.

Aside from your willingness to make some amazing photographs, I need a location. I know you’ve all got something worth pointing a camera at, I just need to hear about it. That old barn or shed behind the house, that ratty old couch you can’t seem to part with, and the hood of your hot ’67 Chevy are all great locations. An antique bathtub, your neighborhood laundromat, your favorite park bench, and your collection of snow-globes from around the world would also work wonderfully. Really, anything that is either interesting to look at, or interesting to you will most likely work. I’d rather get too many suggestions than not enough so let me know and we’ll talk it over.

Once we get the location pinned down, we’ll throw in outfits and props and make something outstanding. Not only is it a lot of fun, giving you a chance to let loose, be silly, and dig deep into yourself, but you’ll get some really cool images to send to loved ones and keep for yourself to look at many years down the road and remember that aspect of your life.

So… what are you waiting for?

volunteers wanted: lighting on location

I’ve got more pictures than I can count to edit (well over 2000), a book to finish (which I’m sending in again tonight), a project to produce (Skins anyone?), a website to launch (Arranging Light), an Exhibit to prepare for, some advertising material to produce, a whole host of business tasks to attend to (expense tracking, mileage recording, advertising to send out, checks to cash, etc), and a nice pile of personal things to accomplish (social events, laundry, cleaning, unpacking my bags, spoiling my wife, etc), a new MySpace to create and promote, some code to write to help keep my online existence up to date, and a million other things that I’ve forgotten or simply don’t have the time to enumerate.

Given all of that, I’m not quite sure why I’m eager to take on more work, but, I am.

I really want to dig deeper into making well lit environmental portraits and art outside of the studio using portable lighting techniques. So, that’s right, you guessed it, I’m looking for volunteers. If you or someone you know would like your portrait made, or if you’d like to be a part of art that I create, or if you’d just like to volunteer your body as clay for me to mold, I want to hear from you.

I only ask for four things from my potential subjects:

* You will provide or assist in acquiring props, clothing, costumes, and makeup.
* You will provide, acquire, or suggest a location (preferably indoors considering the heat) that is interesting, adds something to the photograph and is something that you (or a character you would like to portray) care about.
* You are flexible, creative, and willing to work together to make an idea happen.

The final item is the most important and deserves to be separated from the others.

* You are punctual.

As my time is very limited and I take this work very seriously, I would ask that you respect the time and effort that I put into this as well. I find that people are more apt to be serious with something and follow through with that commitment when they have something to lose. Therefore, I will charge a $25 sitting fee for anyone who wishes to schedule an appointment. If you wish to work together without an appointment and you can keep a very flexible schedule then we can work together on a “day-of” basis in which I will contact you on a day that I find myself without a schedule and we’ll make arrangements to meet that day having previously planned out and prepared for the shoot. If you absolutely cannot afford $25 and you need to make an appointment, let me know that and we’ll try to work something out.

The longer you wait the less available I’m likely to be, and I won’t be willing to do this for peanuts forever. So, email me today (daniel AT djamesphoto DOT com) and we’ll work it out and make something beautiful together.

Upcoming Exhibit: Sat, Sept 16th @ 7pm

I will be showing three photographs at a small exhibit featuring 6 DFW photographers on Saturday, September 16, between 7 and 10pm in Grapevine, TX. If you can make it, I would be honored to have your support and attendance.

I’ll have more details in the next few weeks but I wanted to let you know as soon as possible for those of you that require a little more time for planning.

state of the book

It turns out that it wasn’t a publishing issue, or a user error that caused all the “problems I had with the first copy of the book”:http://revjim.net/2006/08/01/theres-good-news-and-theres-bad-news/. No, it was, in fact, “really, really, crappy software”:http://www.acdsee.com/products/fotoslate/. Thankfully, I have a few helpful friends who pointed me in the right direction and, $690 later, “Adobe InDesign CS2″:http://www.amazon.com/gp/redirect.html?link_code=ur2&tag=revjimnet-20&camp=1789&creative=9325&location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2FB00081I4W2%2Fsr%3D8-2%2Fqid%3D1154716333%2Fref%3Dpd_bbs_2%3Fie%3DUTF8 is mine. Hooray.

I had to teach myself to use InDesign which, by the way, is not at all intuitive. However once I got the hang of it, I was able to recreate the book in less than an hour despite the fact that it doesn’t have any of the automation capabilities I was looking for.

The final proof read should occur tonight or tomorrow morning and I’ll send off for another copy from the printer. The big question here is, do I order all of the books so that I can ship sooner, or do I order only one book just in case it’s still not right so that I only blow $32 instead of the cost for all of the books? I think I’ll order just one which means it’ll probably be two more weeks before all the books ship. On the good side, that gives you all two more weeks to “pimp me out”:http://revjim.net/2006/03/29/finding-place-linking-information/.

an announcement: finding place is finished

Ahem.

Ladies and gentlemen, boys and girls, topless cheerleaders (psst… drumroll please) it brings me great pleasure to make this announcement:

I just placed an order for the first printed copy of “Finding Place”:http://revjim.net/books/20054q-finding-place/. I should have it in about a week. Provided that there are no flaws or glitches in the printing and conversion process, that means I’ll be placing the presale orders in about a week. So, if you’ve been thinking about ordering a copy and just haven’t gotten around to it, “now would be the time”:http://revjim.net/books/20054q-finding-place/ as the price will go up to about $60 once the presale ends.

Thank you all for your continued encouragement and support. It means a lot to me. Those of you that are inclined to do so, “please help promote”:http://revjim.net/2006/03/29/finding-place-linking-information/ this last week of pre-sale.